WordPress Website Design
By combining beautiful design with smart organization and SEO practices, customers will not only be able to find your website, they’ll want to be there.
Paradise Dental Technologies, Inc. (PDTdental.com)
Dental instrument manufacturer
Paradise Dental Technologies, inc. wanted to update their web presence. Using WordPress, along with the Genesis Framework, I worked with PDT to find a design that suited their needs.
We agreed on a plan that would attempt to update the site with an eye towards improving SEO and user experience. I reorganized the structure of the site and updating content, as well as added an e-commerce platform to serve as an online catalog. I also created and wrote informative and eye-catching landing pages for their most searched for products.
Over the next year after the redesign, PDT, Inc. saw a 28.18% increase in organic search traffic. Those visitors spent an average of 16.42% longer on those pages. Visitors coming to the site directly spent an average of 17.14% longer. Overall, the site saw 30.81% more unique visitors.
Let me help your business create a website customers will love.
Education Logistics, Inc. (Edulog.com)
School bus routing software developer
Education Logistics Inc.’s website was in need of an update. The site had not seen a major redesign in over 5 years. Confusing site navigation, poorly SEO-optimized copy, unclear calls-to-action, and slow hosting meant the site was not performing its function of attracting customers and creating leads.
Before the site redesign, the site would bring in one lead per month, and ranked on the second page of Google for most search terms.
Starting from the ground up, I rebuilt and reorganized the site using WordPress to improve the back-end make it easier to update in the future and moved the site to a new hosting provider to speed up load times. I rewrote the site with an eye towards SEO, introducing landing pages, smart contact forms, and copy that both informed and encouraged action. By working in tandem with another graphic designer, we updated the site and company branding to be more colorful, attractive, and to help differentiate their products and services.
Only six months after the redesign, the site brought in at least one lead per week, and ranked within the top five for their most important industry search terms.
Developer for custom grocery store mobile apps
Apptail was a startup developer who focused on creating custom branded coupon and shopping mobile apps for grocery stores. They needed a focused site that appealed to transaction-minded individuals.
Rather than creating a multi-page site, the developers and I decided that a single scroll site that took their customers on a journey through the benefits of the Apptail product would be the most effective way to encourage inquiries. The site gave their sales staff a tool they could use to help explain the app to prospective clients, and helped keep the product at the front of client’s minds.