Social Media Planning & Management
Connecting with your ideal customers has never been easier – or more complicated. Building and maintaining your community on social media can be a full time job. Let me help your community thrive by developing a social media plan, or free up your time with a managed solution.
Paradise Dental Technologies, Inc.
Facebook, Instagram, Twitter
PDT’s social media presence was built with the goal of encouraging and promoting to dental hygienists and dentists. We built a schedule that combined both event-based and community-based interactions to help promote PDT’s services and products to this diverse, professional audience.
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Education Logistics, Inc.
Twitter, LinkedIn, Facebook
Education Logistics, Inc. (Edulog) had had very little success trying to rely on its social media presence. By building a consistent schedule emphasizing industry news and promoting new content being developed by Edulog itself, we were able to help drive traffic towards its website and encourage school transportation stakeholders to schedule a software demo of Edulog’s transportation solutions.
Vann’s Inc.
Twitter, Facebook, Pinterest
With a heavy focus early in social media, Vann’s used Twitter and Facebook to help promote both its online storefront and its multiple physical storefronts. Eventually, we branched out to create style guides and policies for individual stores to help them better promote to and engage with location-specific audiences.
Vann’s early use of Pinterest boards was focused less heavily on direct promotion, and more on generating interest through inspiration for home-owners looking to enhance their existing home entertainment setups with custom installed solutions.
Combined with a regular posting and update schedule, these social media strategies were integrated with e-mail, blog, and catalog updates for a unified approach to messaging.